GIORGIO ARMANI is set to launch an eye shadow with claims of 24-hour wear. With my oily lids, all I can say is wow! Super rich color that won't budge, fade or crease without a primer is worth investigating.
The secret? A highly pigmented powder-gel hybrid that combines shimmer and translucent emollients to lock in color. The how to? Use a slightly dampened brush to apply a sheer amount of color onto your lid.
Do we really need an eye shadow that lasts all day? Maybe not, but shadow that takes us from "desks to drinks" can't be all bad. In stores in October 2010/$32 each.
(Courtesty of InStyle 9/2010)