Actress, wife and mother, Salma Hayek adds another notch to her belt: entrepreneur. She's teamed with CVS to launch her new beauty brand, NUANCE by Salma Hayek. The 100 piece product range includes color cosmetics , hair care and anti-aging skincare. It will be sold exclusively through 7,000 CVS stores and online in August. Hayek was very involved in the creative process for the last three years -- she went to the labs to revise formulas and visited suppliers to work on packaging. The line was inspired by her grandmother, a cosmetologist who studied at Vichy Labs in Paris. "She had glowing skin well into her 90's but never developed wrinkles" -- a result of Native American and Mayan remedies (read: secret ingredients). More info from WWD.
Salma wanted to create a product line with an affordable price point...something for the everyday woman. Items are priced between $7.99 to $19.99.