Madonna, daughter Lourdes, and Kelly Osborne have teamed up to bring you MATERIAL GIRL -- a line of intimates, dresses and beauty products launching Fall 2011 exclusively at MACY'S. MATERIAL GIRL is designed by the infamous mother/daughter duo with Kelly spearheading the ad campaign. She's seemingly happy to be on board to launch the 80's inspired gear.
Along with clothes, makeup will be introduced. Expect lip glosses, nail polish (bottle reminds me of butterLondon), lotions, body sprays and eyes palettes (I'm wondering how these will wear)... Lourdes was instrumental in the entire development process. WWD reports that she had fun in selecting the fragrances.
The beauty items will be available for purchase mid August except for the eye shadows/$7-$12 (mid September). Party dresses will arrive September 15/$59-$79 and intimate apparel is in stores now/$5-$29.
Madonna has the midas touch so we wish her much success on her new collection! Congrats.
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