New at L'Oreal: Le Rouge Lip Color

Most of our best assets are all covered up with our winter wardrobe (hat, scarf, coat, boots). That's why I think lipstick is BIG this season since your mouth is in full focus. GLAMOUR agrees.

My new find is the L'Oreal Infallible Le Rouge collection. Creamy full color in thirty shades. You can sneak a peek since the case is clear at the top. Or go to www.LorealParisUSA.com and check the Infallible Never Fail Makeup Collection tab. All are long-wearing (ten hour claim) and non-drying with a semi-matte finish. Each application initially feels like regular lipstick but after a few minutes, the color kind of seals down. No need for a topcoat because it has a bit of shine. So your mouth appears supple and soft without the color beading. Embossed with the L'Oreal logo for a luxury brand appearance but at a corner drugstore price. Approximately $9 at Walgreens. Perfect for brides and for the gal who doesn't want to fuss with reapplying lipstick throughout the day.

PROS:
Color did not bead when I pressed my lips together.
No fragrance or flavor at all! (Color Riche is too perfumey for me.)
Liked the semi-matte texture when I blotted some of the shine.

CONS:
Color fades after about six hours.
Less product because the lipstick is visibly smaller.

Nonetheless, I will select a few shades for my kit and my cosmetic bag.



(Le Rouge #737/Persistent Plum in both pictures.)