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Love & Marraige: BHLDN Wedding Collection

For all the lovers planning their wedding, BHLDN launched something special today. BHLDN (pronounced BEHOLDEN) is an online wedding collection from Urban Outfitters. It's old-world heirloom theme includes gowns, bridesmaids and special occassion dresses, hair pieces, jewelry, invites and even lingerie.
Brides can embrace their own unique style with this brand. Expect fresh non-traditional silhouettes, floppy oversized bows, and pretty fabrics. This collection is for the bride who wants to get married on the beach or the penthouse suite. She makes her own traditions. The site offers personalized services too: a "couture" feature where live models show you every detail of the gown, stylists have a Q&A session with each bride, true sizing (size 8 IS a size 8), next day shipping and "no-hassle" 30 day returns (really????)
Prices for brides go up to $4,000 while cocktail dresses max out at $600. If you're not inclined to order online for your special day, Southern brides can look for a flagship store opening sometime this Spring. The store is set to feature candelabras, cake toppers and more. For more details, check out their press release here.
You can preview the collection at

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