ESTEE LAUDER announced plans to launch a new skincare line. Idealist targets a multicultural demographic with products that work on all skin types. Marketing strategy is simple -- "Every Woman Can Be Beautiful" -- a strong advertising campaign featuring Joan Smalls, Constance Jablonski and Liu Wen. Three flawless beauties sure to capture our attention.
THE PRODUCT: Each contain breakthrough formulas to reduce the look of uneven skin tone, dark circles and more. Product includes the Even Skintone Illuminator with rice bran extract (smooths skin), Vitamin E, licorice (lightens hyperpigmentation) and gentian (natural toner). The Cooling Eye Illuminator has caffeine (reduces puffiness), magnolia extract (improves elasticity) and sea algae (firms skin). This one will be exclusive to Bloomingdales next month. The applicator provides a cooling sensation -- via a ceramic tip -- the industry's first.
Look for availibility nationally at ESTEE LAUDER counters in June/$58. Click here to sign up for emails to be among the first to hear when this duo arrives in stores.